Tag Archives: augmented reality

Monster Mirror by Pepsi Max

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Disney Magic in NYC

In relation to the 83rd birthday (November 18th) Disney sent Mickey and friends to New York City and Times Square on Friday to create some memorable and magical moment with their fans. Disney’s use of “state-of-the-art augmented reality technology” permitted guests to virtually interact with Disney theme park characters via the store’s 60-foot tall digital board at the Disney Store in NYC, located at Broadway and 45th Street.

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